Opportunity Qualification
Sales Lead:
An inquiry, referral, or other information,
obtained through advertisements or other means, that identifies a potential customer (prospect). |
Sales Opportunity:
Exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk. |
Qualified Opportunity:
Method by which sales opportunities are examined to ascertain if they meet the required Specifications (qualifying criteria) to be identified as qualified, thus quantifying and qualifying the commitment of resources and exposure to risk.
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In other words, a “lead” is simply an indication that something may be happening; an “opportunity” indicates a compelling event with a call to action; while a “qualified opportunity” represents a compelling event with specific detail indicating exactly what is required of a salesperson to progress it.
Delivering Qualified IT Sales Leads for your Business
BasePlus' IT Sales Lead Qualification services are delivered either in conjunction with our Demand Generation, Opportunity Generation and Appointment Scheduling services, or as a stand alone service designed to complement our customers’ existing lead generation activities.
Delivered by experienced IT sales professionals, these qualification services enable salespeople and their Sales Managers to focus on genuine sales opportunities rather than having to sort through quantities of leads with no guarantee that there are any real sales opportunities among them.
The ability to transfer well qualified sales opportunities “live” from salesperson to salesperson ensures that the key facts and progress points are accurately communicated and that the opportunity or appointment is acted upon and acted upon effectively.
BasePlus maintains contact with both the salesperson and the potential customer alike throughout the sales process, maintaining a channel of communication and information flow between the parties throughout. This greatly improves your chances of sales success.
Find out how BasePlus can help your Business grow
If you perceive some value in a sales lead, but would really like more sales opportunities, you will truly appreciate the qualified sales opportunities that BasePlus can deliver to your business.
Call us today to discuss your requirements and to discover more about this unique sales solution.