Why BasePlus

IT Channel Sales & Business Development Services UK

BasePlus was formed to address a major gap in the IT market – a gap through which millions of pounds of potential revenue and margin escape every month of every year.

The personal and professional experience of the Directors of BasePlus produced clear evidence of the pitfalls of selling in the IT industry, enabling them to research and assess the impact of these pitfalls and to create and test the services needed to address them.

We understand only to well, the frustrations of Sales Managers, Marketing Managers, Sales Directors and Marketing Directors, when they review their sales and marketing activities and investments. Their frustrations and challenges may all differ, but many of the root causes are the same:

1. Sales leads, whether generated in-house or by IT telemarketing agencies are either of poor quality, or produce little, if any closed business.
2. Marketing activities are designed to meet the requirements of the sales forecast and yet the return on investment in these activities remains intangible.
3. There is insufficient focus on genuine new business.
4. Business growth = higher sales targets = more salespeople to recruit. There appears to be no alternative.

BasePlus is not a “me too” organisation. We understand the challenges through many years of experience in the IT industry and have designed solutions which are proven to address them.

We are satisfied only when the IT channel sales and business development services we deliver have produced the results which match or exceed our customers’ criteria.

So, what can you expect from BasePlus?

• Qualified sales opportunities and appointments generated by salespeople, for salespeople.
• More return on your investment. All potential sales opportunities are managed on your behalf with none going to waste.
• A genuine sales pipeline of sales opportunities which match your criteria for success.
• A business that understands your business, whether you are an IT solutions provider, vendor, distributor, reseller or services organisation.
• A partner with a real understanding of the new business challenges and the resources and skills needed to address them.
• A viable alternative to the high risk, high cost option of field sales recruitment.
• Proven services that successfully deliver results time after time.