Irrespective of the source of data, it is rarely 100% accurate. Although we pride ourselves on the quality of the data we provide, not all of the new business development programs we run have obvious contact targets and even when they do, data which is less than a month old, can still have changed in the intervening period.

Do you need data cleansing or profiling? The equation which yields the answer is very simple: The cost of a BasePlus (or your in-house) Salesperson is greater than the cost of a data-cleanser or profiler. In other words, employing a salesperson to clarify contact details or to establish patterns in data is not a cost efficient use of resources.

BasePlus has the resources, skills and experience you need to cleanse and profile data to ensure that your Sales and Marketing campaigns are targeted at the right contacts, in the right accounts.

What is the difference between Cleansing and Profiling?

Data Cleansing is focused on confirming or amending contact details and ensuring that they are accurately recorded. Without this piece of work, sales calls, emails, letters and other marketing information will miss the target. Typically, a Program of Demand Generation Services where data has not been cleansed will run at approximately 50% to 65% efficiency. By comparison, a Program using freshly cleansed data will run at 95% to 100% efficiency. Convert these statistics into pure demand, and you can see that the latter case can produce up to twice the number of sales opportunities as the former.

Data Profiling is a service designed to match your proposition to its most productive target market. This is particularly appropriate for businesses either with a new product or solution to take to market, or ones looking to expand into new markets or industry vertical sectors. BasePlus takes your proposition to a broad range of market sectors and or potential purchasers and influencers. We collate and analyse the resulting responses and provide you with the information you need to target your new business market.

Whether as an integral part of a full new business development program or as individual services, data cleansing and data profiling greatly enhance your ability to succeed, while lowering your costs of both Sales and Marketing.